Nerds Films - Logo design | Brand identity

•

Introduction - Welcome to the brand guidelines of Nerds Films™, a creative film and photo studio engaged in filmmaking and photo shoots for young people. In this document, you will find detailed information about our brand identity, including our mission, vision, brand voice, color palette, typography, and stationery mockups. Our logo, featuring the iconic "glasses" in a contemporary design, embodies our commitment to simplicity and perseverance in our activities.

Mission - At Nerds Films™, our mission is Creativity and innovation, where we always follow the latest trends and latest technology to produce unique and interesting visual works. we can modify existing trends and make the trend different in our hands.

Vision - Our vision at Nerds Films™ is to become a leading film and photo studio that inspires the world through creative, innovative, and meaningful visual works. We aim to show that the studio's goal is to produce work that not only entertains but also touches the heart and encourages positive change in the world.

Brand voice - Our brand voice is characterized by Inspirational, Creative, Professionalism and Confidence. We straightforwardly communicate with our audience, providing clear and concise information while maintaining a friendly and welcoming tone. Whether discussing film schematics or offering guidance, we strive to make complex concepts understandable and accessible to everyone.

Color palette - The Nerds Films™ color palette gives a very strong meaning to the nature of persistence and never giving up. The primary colors consist of Smoke Black (R=34, G=34, B=34) Pure White (R=255, G=255, B=255) and Gray (R=221 G=221 B=223). These colors evoke a sense of dynamism and aesthetics, strengthening a designer's creativity.

Typography - We use two complementary typefaces to enhance our brand's visual identity:
Primary Typeface: Pina colada creation - This versatile and classic cartoon font is used for titles, body text, and other standout elements. The curves are not rigid and the model reflects our flexible and non-rigid activities.
Secondary Typeface: Coolvetica - This geometric sans-serif font adds a touch of sophistication and uniqueness to our brand. It's primarily used for titles, subtitles, and other design accents, providing visual interest while maintaining readability.

Pattern - To add a professional element to a brand, they must have an attractive pattern or style. so that consumers can be more confident in the brand identity.

Stationery and Other Mockups
In the accompanying mockups, you will find examples of how our brand elements are applied across various stationery items, including cameras, ID cards, envelopes, and others. These mockups demonstrate how our logo, color palette, and typography combine to create a cohesive and visually appealing brand identity that resonates with our audience.
By adhering to these brand guidelines, we ensure consistency and coherence in all our communications, reinforcing our commitment to clarity, professionalism, and innovation at Nerds Films™.